Cookies & Privacy Policy

Last updated: 2 April 2026

1. Who We Are

This Privacy and Cookie Policy applies to AtollHouse, a trading name of TownRankDigital Ltd ("we", "us", "our"). We are a web design and digital marketing agency specialising in online presence solutions for trades businesses.

Company name: TownRankDigital Ltd

Trading as: AtollHouse

Website: www.atollhouse.com

Email: hello@atollhouse.com

ICO Registration Number: ZC114448

We are the data controller for personal data collected through this website. We are committed to protecting your personal data and handling it in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

Information you provide directly

• Your name
• Your email address
• Your phone number
• Your business name and trade type
• Any other information you submit when booking a consultation or contacting us

Information collected automatically when you visit our website

• IP address and approximate geographic location
• Browser type and version
• Pages visited, time on page, and navigation path through our site
• Referring website or search terms used to find us
• Device type (desktop, mobile, tablet) and operating system
• Data collected via cookies and tracking technologies (see Section 5)

Information received from third-party services

• Booking details (name, email, chosen time slot) when you use the Calendly scheduling widget
• Ad interaction data when you have clicked on one of our Google or Meta advertisements
• Aggregated analytics data from Google Analytics about how visitors use our site

3. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

• To respond to enquiries and provide information about our services
• To schedule and manage consultation calls booked via our website
• To deliver the services you have engaged us to provide
• To send follow-up communications related to your enquiry or project
• To analyse and improve our website performance and user experience
• To run and measure targeted advertising campaigns via Google Ads and Meta
• To comply with legal, regulatory, and accounting obligations

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases for processing your personal data:

• Legitimate interests (Article 6(1)(f)) — to respond to business enquiries, improve our services, and market our services to people who are likely to benefit from them.
• Contractual necessity (Article 6(1)(b)) — to fulfil our obligations where we have entered into an agreement with you to provide services.
• Consent (Article 6(1)(a)) — where you have given clear consent for us to process your data for a specific purpose, such as analytics and advertising cookies. You may withdraw consent at any time.
• Legal obligation (Article 6(1)(c)) — where we are required to process data to comply with a legal duty, such as retaining financial records.

5. Cookies and Tracking Technologies

What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website and third-party services to recognise your device and remember information about your visit.

Categories of cookies we use

• Essential cookies — strictly necessary for the website to function. These cannot be switched off in our systems.
• Functional cookies — used to remember your preferences and improve your experience.
• Analytics cookies — used to understand how visitors interact with our website. We use Google Analytics for this purpose.
• Advertising cookies — used to track the effectiveness of our paid advertising campaigns. We use Google Ads and the Meta Pixel for this purpose.

Cookies in use on this website

Your cookie choices

When you first visit our website you will be presented with a cookie consent notice. You can choose to accept or decline non-essential cookies at that point.

• Google Chrome — chrome://settings/cookies
• Mozilla Firefox — about:preferences#privacy
• Safari — Preferences > Privacy
• Microsoft Edge — edge://settings/privacy

To opt out of Google Analytics across all websites: tools.google.com/dlpage/gaoptout

6. Third-Party Services and Data Sharing

We use trusted third-party service providers to operate our website and business. We do not sell your personal data to any third party under any circumstances.

Calendly LLC

We use Calendly to manage appointment scheduling. Privacy policy: calendly.com/privacy

Google LLC

We use Google Analytics and Google Ads. Privacy policy: policies.google.com/privacy

Meta Platforms (Facebook and Instagram)

We use the Meta Pixel to track conversions. Privacy policy: facebook.com/privacy/policy

Framer Inc.

Our website is built and hosted on Framer. Privacy policy: framer.com/privacy

7. International Transfers of Personal Data

Several third-party services we use are based in the United States. We ensure appropriate safeguards are in place using Standard Contractual Clauses (SCCs) and the UK International Data Transfer Agreement (IDTA).

8. How Long We Keep Your Data

• Enquiry and contact data — up to 2 years from last contact
• Client project data — 7 years following the end of an engagement
• Calendly booking records — up to 2 years (our own records)
• Google Analytics data — 26 months, then automatically deleted
• Advertising and conversion data — typically 90 days

9. Your Rights Under UK GDPR

• Right of access (Article 15) — request a copy of the personal data we hold about you
• Right to rectification (Article 16) — ask us to correct inaccurate or incomplete data
• Right to erasure (Article 17) — request deletion of your personal data
• Right to restriction (Article 18) — ask us to pause or limit processing of your data
• Right to data portability (Article 20) — receive your data in a machine-readable format
• Right to object (Article 21) — object to processing based on legitimate interests
• Right to withdraw consent (Article 7) — withdraw consent at any time without affecting prior processing
• Automated decision-making (Article 22) — we do not use solely automated decision-making that produces significant effects on you

To exercise any of these rights, contact us at hello@atollhouse.com. We will respond within one calendar month.

10. Data Security

• Use of reputable third-party platforms with established security standards
• Access to personal data restricted to authorised individuals on a need-to-know basis
• Secure email and communication practices
• Regular review of data handling processes and third-party arrangements

In the event of a personal data breach, we will notify the ICO within 72 hours and notify you directly where required.

11. Children's Privacy

Our services are directed solely at business owners and tradespeople. We do not knowingly collect personal data from individuals under the age of 18. Contact us at hello@atollhouse.com if you believe we have inadvertently collected data relating to a child.

12. Changes to This Policy

We may update this policy from time to time. The date at the top indicates when it was last revised. Where changes are material, we will take reasonable steps to bring them to your attention.

13. How to Make a Complaint

If you have concerns, please contact us first at hello@atollhouse.com. If you remain dissatisfied, you may lodge a complaint with:

14. Contact Us

© 2026 TownRankDigital Ltd. All rights reserved. Trading as AtollHouse.